Most teams collect plenty of customer data but struggle to use it effectively. This session shows how Segment structures data and how HubSpot activates it into real workflows.
About the Session
Modern go-to-market teams rely on accurate, connected data to make decisions, prioritize accounts, and deliver timely engagement. But many organizations either push too much data into HubSpot or fail to define the right signals to act on.
In this session, Stephen Saberin, Sr. Partnerships Manager, and Reed Iandolo, VP of Technology at Aptitude 8, join Safdar Jaffari, Partner Solutions Engineer at Twilio Segment, to walk through how to design a clean data foundation and turn customer behavior into operational workflows.
You’ll learn how to:
Structure and govern customer data using Twilio Segment
Define the right signals to sync into HubSpot
Avoid common integration pitfalls and data model mistakes
Activate behavioral data for lifecycle automation and prioritization
Build workflows that reflect real customer behavior
Whether you’re managing disconnected systems or building a modern data stack, this session will show how to move from collecting data to operationalizing it across sales, marketing, and customer experience.
Meet the Speakers
Stephen Saberin Sr. Partnerships Manager Aptitude 8
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